Dr. Brandon Crawford: Hey everyone, welcome back to the longevity formula podcast. Today is a special edition. You'll notice this is not a Friday. This is actually May 28th and there's something special about May 28th. That number five 28 is very special, not just to me, but to my business partner here, Kevin because we've actually been developing something for about a year now.

The something that we've been developing is going to revolutionize health care and how you at home can actually treat your family and yourself. And we're just so excited to bring this to you today in this special edition of the The podcast and you know, I've been waiting to unveil this amazing person to you.

This is Kevin Johnson. Again, this is my business partner in 528 Innovations. And today we're going to tell you how we are going to change healthcare and your lives. So Kevin. Thank you so much for joining us today. 

Kevin Johnson: Thank you for having me. This is exciting. 

Dr. Brandon Crawford: Yeah. Love that intro. Thank you. I'm excited. So today is special.

I mean, we can go ahead and tell everyone like today is the unveiling day. 

Kevin Johnson: Absolutely. 

Dr. Brandon Crawford: So we're unveiling this new technology that we've been developing. We're going to tell everyone all about it here in a little bit, and we're going to learn more about you first, but today's pre sale day. 

Kevin Johnson: It is. It is.

This is when. We let people know what we've been working on. We've been teasing to the email subscribers teasing little bits and pieces. This is when we get to share everything that we've been working on. And really start, I'm so excited. I've been working on this for so long. Excited to share that with more people.

Share the technology, share what it can bring to to our, you know, hopefully future customers and their families. And 528 is the day. And And it's not available yet. That is our presale date, but that's when we began announcing and sharing and letting people reserve for the, what we'll be manufacturing later in the year.

Dr. Brandon Crawford: Absolutely. So like, like we said, today's presale day we're unveiling, we have the website launching, you can go to 528innovations.com. You can go and get on the list, you know, if you're wanting this technology we are producing small batches. We're really big on quality. So we are producing, you know, there is a limited number that we're going to be producing initially.

Again, we're going to tell you all about this technology, but just, you know, know that you can go to 528innovations. com and start exploring there. Let's go ahead and shift and learn, let's learn more about you.

Dr. Brandon Crawford: Hey everyone. Welcome back to the longevity formula podcast. Thank you so much for joining today is. Seriously an exciting day. I know I say that a lot, but today is very exciting because I want you to meet someone that is very special.

He's a friend. He's now a business partner. He's wicked smart. I mean, I literally just learned some things about him that I didn't even realize. So I'm very excited to introduce to you, Kevin Johnson. So thank you so much for joining us today. Thank you, Brandon. Good to be here. Absolutely. So Kevin is he's a business partner of mine in 528 innovations, which we're going to get in.

And explain what that is and what the mission is and what we're trying to accomplish. But first, if you don't mind, can you tell us a little bit about yourself? Because there's no way I can do this justice, 

Kevin Johnson: what you want to know my whole background. I was born in 77 on a dark stormy night. I'm an engineer by background went to Vanderbilt computer engineering degree.

I graduated Vanderbilt. I moved to Texas. I had one job for for 23 years, I worked in national instruments. So my career is, is really based around all the knowledge, technology, the innovation that that company afforded me. So built a career around that. I have a wife of 17, 18, 18 years now.

Very good. That right. I know she's going to kill me. My wife, Jackie, I have three kids. Audrey, Jesse and Dylan mostly teenage years. So we live near each other here in Austin, Texas and have been here for now 24 years. 

Dr. Brandon Crawford: Yeah. So national instruments. So obviously I'm in the Austin area. This isn't, is it Austin based or is that just one of the branches?

Kevin Johnson: No, it's Austin headquarters. 

Dr. Brandon Crawford: What exactly does the night? 

Kevin Johnson: And I, they, they're a test and measurement company, so they focus on building the tools, the technology, the equipment needed for other scientists, other engineers to do amazing, incredible things. Yeah. So whether it's testing something. You know, oftentimes on a manufacturing line, you need to test your iPhone, all the different parts.

You know, Apple uses us for that are us and I for that. But we also embed that technology and really, really cool things. Giant microscopes CERN's particle accelerator. I've had pieces of equipment that we've developed that have been sent to space. Put on the Hubble telescope and there's like, there's all kind of really cool engineering challenges that are out there that were moved forward because of the tools, the software and the, the hardware platform that we provided.

Dr. Brandon Crawford: Yeah. That's amazing. So you're a computer engineer, graduated from, from Vandy, pretty, pretty, pretty And so computer engineering, that is, what exactly does that entail? 

Kevin Johnson: So it's a, it's a combination of hardware and software engineering. So I have both the computer science background a lot of time spent in embedded programming and software application development and designing software tools for people and then the hardware engineering background of what does the computer do?

What does it have to do to run all of that software? And that can be within a computer itself, or it can be little, little tiny things. How do you make this incredibly small, embedded hardware that can run and do amazing things in space. 

Dr. Brandon Crawford: Yeah. Right. Which, it's so interesting because I've been geeking out on quantum physics and, you know, quantum entanglement is largely, you know, how a lot of this software hardware journey, you know, has been able to shrink everything and where a lot of this technology is heading.

I actually did not realize you worked on certain like with, with this particle accelerator that is highly fascinating to me. So you're literally saying like, if, if y'all made an error, there could be some rather big consequences. 

Kevin Johnson: Oh, absolutely. Yeah. We I worked directly with some of the development teams.

The, the part that we worked on was basically controlling the beams and how you accelerate that particle around this giant mile about a mile in diameter loop that's buried under the ground. And so they had hundreds of our systems set up that basically it would. You know, detect how that beam is moving and do the slightest little variance to how to magnetically steer that so that it keeps looping around.

And then they can collide essentially two atoms together and to explode in a controlled way. 

Dr. Brandon Crawford: Yeah. It was insane. That, that is insane. And wildly fascinating. So. So you are perfectly positioned at this intersection of technology, understanding the technology, creating the technology. And then you also have this other component with some medical history and some, you know, things that have been going on there in the background of your life.

Right. And so like literally you're perfectly positioned to help innovate and bring forth new technology in the medical space. So, so give me the story about like. How do we know each other? How do we meet? I know you, you know, there's probably different perspectives here as far as what I remember you remember, but we've known each other for about 15, about 15 years.

Yep. 

Kevin Johnson: Yeah, both professionally and personally, I think we started you were treating my wife for some back pain. So I think. You've actually treated everyone in my family, I believe. Yes. To this point for different, various things. But it started with that. And so she developed a friendship with you.

And then we got to know each other and we ended up coaching t ball together. Our kids played t ball together. So we're out there trying to get all the kids to look in the same direction and not get hit by the ball. Kind of 

Dr. Brandon Crawford: similar to particle acceleration. It's 

Kevin Johnson: a bigger challenge. I would say.

But yeah, so we had this great personal relationship and and then I think, you know, professionally and personally, you were, you were there for us. My family had some really hard medical challenges, particularly my youngest son, Dylan. So he was He was a very normal, great child. You remember him growing for four years.

And right at the four year mark, he started to take some neurological turns. And so he started limping. He started losing his balance. He started falling over. We didn't know what to do. That set our, our whole life, our family, everything, on a very different direction. Because now we have, we have a child that was, what we learned was his cerebellum was atrophying.

We don't know why. And so we went, we established this, you know, there's no diagnosis and still no diagnosis. This is almost eight years later. We went on this path, this journey of trying to understand what is happening with him. Why is it happening? So many doctors, so many tests, you know, everything we can, we can think of he's part of our, of the undiagnosed disease network, giant network that's worldwide trying to understand these interesting situations.

And you know, so we went, we had this journey of. of working with neurologists, geneticists, many different doctors. They've been supportive but no solutions because there's no diagnosis for what he has. He's considered undiagnosed. But very early on in this journey, You know, aside from going the going to a neurologist, you were really the first person we called we turned to you and said, can you help us?

We don't know what's going on. Our son is having these challenges. We don't know what it means. We don't know what started it. We don't know where it's going. Can you help us? And so I think when you were beginning to launch your, you know, pediatric functional neurology Career we were one of Dylan was one of your first patients and still is a patient of yours and so it's That has been a long journey where you have really supported us through this time period helped us to learn that there's more than just what a medical profession can do.

There's other supportive avenues out there as well that we weren't, we had no idea eight years ago. All right. So we've been on this learning and education journey. to understand what else is out there. How else can we support our son through this as he faces this debilitating disease? That has really just, you know, it's destroyed his life, but you have brought in this whole other aspect of science and using technology in different, different ways to support.

You've really helped us understand how can we support him and Despite the disease he can thrive, right? 

Dr. Brandon Crawford: Yeah. Yeah. I remember I had just gotten back from Costa Rica So I had done a sabbatical I really wasn't gonna practice anymore, but that you know, that was not God's plan Which I'm happy now about that but I do remember because I remember Dylan prior to leaving I believe he was a Gosh, I don't remember.

He was probably three years old or so, but I do remember, right? And I remember what I can actually vividly see him having trouble stepping over We had maybe a three or four foot step up into the house. I remember watching him going he's struggling with that what's going on and And your wife was saying one of the, you know, main things that they had noticed, y'all had noticed was like you said, limping, falling, and then trouble would climb.

I remember. Mm-Hmm, , you know, he would normally like climb up, playing with his friends and, and brother and everything. Oh yeah. And I was like, man, what's going on here? Yeah, he had this 

Kevin Johnson: place set in our backyard with a climbing wall and he was always out there. He would, yeah, that kid would climb everywhere.

He escaped his room one time, climbed out the window, came knocking on the front door, and then, yeah, he would always go out to the backyard. Hopefully he's on the first floor. He was on the fourth floor, yes. Oh, you did have mulch in his hair when he came knocking on the door. Oh my gosh. But but yeah, he was a climber.

He loved to run. He was, yeah, energetic. But he, he can no longer walk, he, he, he can move his finger, his left index finger is about the movement he has that plus some, he can blink and he can move his head left to right. And that's essentially his muscle control these days, right? So it's been eight years to go from.

From running, jumping, normal trial to, to this now. 

Dr. Brandon Crawford: Right. So those are, you know, you've got, you've got some background that, you know, no one, no one on the planet has. No one wants the background that you just described. And then no, you know, it's extremely hard to, to gain the background, your professional background, right?

So you've got a very unique position and you know, it's, it's great, you've decided to use. To leverage both of those and really Help the world. And so there was a point, right, that, that you had described to me where Dylan was suffering I believe y'all were in the ICU, and you were using the laser, and you had just came to a conclusion, like, hey, you know, we're, we're going to do, you know, Something with this.

Can you give me some, some background on that? 

Kevin Johnson: Yeah, sure. So he still ends his, his muscles obviously are weak. And he's lost control of most of his extremities as I described. But it's also affecting internal organs. So his diaphragm, his ability to breathe, things like that. And so him getting a cold at that point in time basically would stick him in the ICU.

He couldn't, he couldn't cough. The congestion up, right? So that stuck him in the ICU again this time. And this was probably the third time that he had to be submitted to ICU for for this, but this time was different. It was a really bad, it was RSV. He wasn't able to, to manage through. They had to intubate him right away.

And then, he basically, we, we tried to, to manage. Get rid of the breathing tube. It took like six, seven weeks of trying that. So we were in the ICU for six, seven weeks before with him intubated and this poor child going through all of that. So we spent a lot of time at the hospital. I was there day and night.

And we, with all that extra time on our hands, I utilized a lot of that time to learn about laser, right? We had a laser. We purchased one from you very early on and we used, we used it at home. We used it for the, the care plan that you had set up for us. So we were doing that with Dylan. So I, I knew about laser and it was a really cool technology.

We, you know, we're trying it in different ways at home, but I really wasn't, I didn't understand it as an engineer. I want to understand these things, right? To know that, Oh, this is what it's doing. This is why it's great. Right. So I have this time on my hands in the hospital. So number one, my wife and I were like, we both really, it was having that time.

Got into really what is this technology and, and what is it doing? And then we had a lot of time to utilize it on Dylan. So, you know, I'm sitting there in the hospital with him, so I had a laser shining on him hours and hours a day with different things. And we would text back and forth and, and you'd say, try this for him, try that for them.

We're trying to strengthen his lungs, trying to strengthen his, his muscles. Trying to support his body through being in the ICU for weeks and weeks at a time, not being able to move. So it was, you know, through that, that we really learned a lot about, Oh, this is what this thing is. And this is how we, the power of this device in this technology that, that we haven't really been.

Utilizing to its full potential. And then after about six weeks in the ICU, a major event happened with Dylan where one lung collapsed. So they tried to excavate him and pulled the breathing tube. And he couldn't handle it. His muscles still weren't, weren't strong enough. So a lung collapsed and they weren't able to bring it back at the time.

So they spent. Hours and hours during this event trying to bring his. bring his oxygen back up to basically, you know, they're breathing for him. They were doing their best to keep oxygen flowing throughout his body. But one lung had collapsed and at the same time, another lung, because that one had collapsed, there's so much pressure on the other lung that it had punctured.

And so, It was a traumatic event for him. And doctors, I mean, I remember just sitting outside this ICU room and you know, there's 15, 20 people that are around my son. I couldn't be there with him. They were all moving crazy to try and save him. All I could do was see his oxygen sensor that was, you know, on the screen above him.

And I just sat there over a period of like two hours watching His oxygen level just creeped down and down and down and down. And it hung out at like, you know, normally you're sitting there in the 90s, right? 95 plus and he was hung out in the teens for probably an hour. Eventually it crashed to zero.

And that was a point when it's almost like you feel Like you see this kind of like, like your heartbeat would just stop. That's what it felt like, you know, and here I'm seeing my son, his oxygen levels at zero and I don't quite remember how long that was for. It felt like an eternity. It was probably, you know, five, 10 minutes that it was at zero.

It's, you know, painful memories. It felt like that was it. But then there was this miracle uh, breathing specialist who came in, found the right way to breathe for him, the right beat and his oxygen started coming up. Start coming back up. And so they, eventually they found a way and brought in this giant machine that sounded like a motorcycle, but was breathing for him.

It's some crazy rate that was so high. But he basically the only way that he was surviving through that was They were breathing at some, you know, several hundred breaths a second. Wow. That's a lot. And, and '

Dr. Brandon Crawford: cause typically, you know, that's, you know, normal respiratory rate should be 12 to Yeah.

Maybe 20, you know, a kid higher, you know, 15 to 25, whatever. Yeah. Uh, that, that's a lot. 

Kevin Johnson: Yep. And. So they had to, to, they had to paralyze him through that he was already unconscious, but they had to keep him unconscious, keep him basically in a coma and paralyzed because if he woke up and tried to fight this machine, his lungs would have exploded.

So he went through this period of several days where they had this machine breathing with him like this to keep his oxygen level up until he could, he could heal himself. And the puncture on that side could heal and the, and the other lung could, could expand out. It was a crazy time period. And basically during those few days when he was like this, doctors came to me and they were like, You know, he, we pulled him out of this, but don't, don't expect much.

Like his brain wasn't working. It didn't have oxygen to it. His heart wasn't pumping. Like just expect, expect the worst. They were very real. Once he was well enough to, to be on a normal ventilator again, then then they, you know, took him out of his medically induced coma. And as soon as that stuff wore off, You know, everyone's like sitting on the edge of our seat, like what's going to happen?

How's he? What's he going to do? He opened his eyes and he was like, it was like he was waking up on fresh Sunday morning. Wow. He woke up and he started talking. He was, it was like nothing had changed. And these doctors looked at me and they were like, holy cow, what has happened with this kid? No one expected him to do this.

The word they kept using over and over was resilient, like he's just resilient. And and so they put all kind of, they, they ran a bunch of brain tests, EEGs, and, And monitor them for days to see what, you know, what this was going to be like and try and set some expectations for us. And they're basically like, he's, he's the same as before the event.

And so my wife and I, Jackie and I, we, we both think back at that and we're like, there's no way he would have made that through, made it through this event. There's no way he would have been so resilient if it wasn't for all of the laser therapy. that we did during that time period to set his body up.

He had the strength, he had the energy, his cells were prepared for this event. Right. And it was traumatic. It was awful. He pulled through. And so anyways, that, that was a major storyline in our, in our life. And after that we were, that's when we turned back to you. I remember having a conversation soon after that of, We feel like we've been given this blessing from God.

We have more time with our son. This is not something that we should even be allowed to have right now, but he gave us this gift. We want to give back, right? So we have, we feel like we need to give back to to others that are suffering through similar things, right? This technology is out there. It's available.

We're making it together so that we can put it in people's hands. We want to give that to people. And so we really feel like we, we gained some purpose through that. And all of this suffering that my son has done, it's given us this purpose. And we instantly turned to you. We're like, Brandon, what do you need?

How can we partner together? What can we do to help you so that, that we can grow this relationship? We can, we can give back. Cause now we have this. This purpose in life that we need to fulfill, 

Dr. Brandon Crawford: right? I remember that and I remember the, you know, the first line of thinking was, you know, hey, let's develop an app or, you know, something like that.

And I'd always wanted to develop and design and manufacture a laser. And I had not quite stepped in that direction. I really want, I wanted to for years. And I literally, you know, after I vividly remember that, yeah, I remember you and your wife being in the. in the office that day and having that conversation.

And the day prior, the day prior, literally just before I literally was praying, God, should I make a laser? I just, I feel like there's so much, I know there's so much missing and there's so much left on the table in technology and how laser therapy can be used. Should I do this? And then literally the next day, God's like, yep, there's person.

And I was like, really that fast. 

Kevin Johnson: I remember I remember that having conversation at your office and cause you had just mentioned, Hey, I'm thinking about building a laser. And then these. Yeah, thoughts were in my head of, Oh man, it should do this. It should do this. We can do it this way. Like these thoughts were exploding.

And and so we talked, it was probably an hour or two, I forget, but we were just like back and forth of what if it did this, what if we could, Oh man. And And then that night or the next morning, I, I still remember a text from you of, it was just straight out. I feel like you're the person I need to work with.

God's telling me you're the one, what do we do? And that was it came into the office the next day. We shook on it. We said, let's do this. Absolutely. It was that fast. 

Dr. Brandon Crawford: That's cool. I'm glad we have this recorded because that's, that's a, that's awesome, man. I mean there's literally no, no better person to develop a laser in my opinion.

That's amazing. And you know, I love that you mentioned the word resilience because, I mean, it's true. Like when you look at the literature that's been done and the literature that we're going to do the research we're going to do. But one thing you'll consistently see is that the mechanisms that we're able to study it truly does whenever you use properly modulated laser and light therapy.

It improves the resilience of the cell. It makes it function better. Whatever that cell is supposed to do, it's going to do it better. It helps the cell not sustain injury. If it does sustain injury helps it recover faster. That's a perfect word that I've never actually really thought of in regards to, you know, to describing laser therapy, but resiliency, it, it does, it improves resiliency at the cellular level.

And then not only cellular level, but the atomic and subatomic level as well. Very interesting. So so we came together, said, Hey, let's create something that's never been done before. So how should we then tell everyone listening about what we're creating? Because we've got some. some harebrained ideas.

And you know, obviously I'm the, I'm the one that's like, Hey, let's do X, Y, and Z. And you're like, that's great. Let's finish this first. And

that's doable, but that's, you know, that's going to be a few years. But, but we, we both understand the power of laser therapy and, but we both understand that. Not every laser beam is created equal. And you know one way that I've been describing this is this concept of a voice, right? So if I yell something at someone versus just speak to them normally versus speak to them quietly and softly, but I'm saying the same words in every scenario.

There will be a different perception, a different response to the individual. Right? And so a laser beam is the same way. Yes, we're using photons, but how we deliver the photons, the momentum, the spin, the dosage, the frequency all of these things, it's like modulating your voice, right? And, and that without really getting into the technicalities of it, that's what we're creating.

Right. I don't know if you want to say that in a different way or elaborate on that but, but from your perspective also, you were heavily focused on the user. So what did you see was something that was left on the table in the space or something that needed to be innovated, innovated, is that a word?

That's something that we needed to innovate on in the space from a user perspective. 

Kevin Johnson: Oh, yeah. Yeah, so we're obviously a user. We use it at home. We have, we have two laser devices at home right now. I can't wait to get some more prototypes of our new one. I'll use them. Everyone in our family uses it.

But yeah, we, I remember being excited as you shared just what you shared about the difference in the laser technology the beam physics, how that interacts differently with the body in the really describing the need at that point of it's not just. You have, you use red light, right? It, there's, there's ways that you can, you can adjust that beam for different effects in different scenarios.

And so you described to me like all of these things that you needed to help your clinic and your patients. In different ways and it was like, wow, I, I want to help bring that, right? You, you described that space of no one else out there has like this or in these combinations. So I wanted to help provide that to you at the same time, knowing all of those things, knowing that how you use the laser, which, what the wavelength is, what the beam physics is.

What the power levels are, where you put it on your body, which is not always obvious to get the right results. They were, all those things are so impactful and I've seen it in our everyday use, but I'm not you. Right. And so every time I would want to use. Laser for something I basically would have to text you and like, Hey, Brandon, can you tell me how to do it for this?

Can you give us hints here? And like you have all of this knowledge in your brain. And you share that with people at your clinic. What we were like, this was really something spearheaded by my wife. This was her idea of, we need to take. What's that knowledge that's in your brain and we need to distill it down so that someone can take it home.

We talk about taking a mini Brandon home with you. So when you have a laser device that we're able to, to share it, this is the optimal way to use it, to get the, the effects that you're looking for, to treat and heal in these different ways. But these are the five, 10 different variables that have to have to be adjusted.

And instead of you knowing all of that and looking at all the research and doing all of that, all of that knowledge you have, you're the expert, you're inspiring and how, how you use this in those ways. And we want to provide that and distill it to someone so they can have that at home and know exactly what to do so that they're not just using laser for this one thing.

That it can be used for a plethora of things, but if you don't know how to use it, then you're just kind of stuck right here. And I spent many years just kind of fearful of, Hey, I have, I have this laser, I'm using it on my son. I don't know how to use it for other things. Right. And there's some Facebook groups out there and they're like, how do I do it for this?

How do I do it for this? And people are kind of like just talking to each other and, right. Right. Right. Like I trust what, what you always shared with us and that it always worked. And, but it didn't scale for me to ask you every single time. Right? So we want to bring that knowledge bring that to people so that they know, Hey, I may bought the laser for this purpose to start and I know how to use it for this purpose, but as they see need for it in other ways in their life, in their healing journey and their families.

Families and friends that, that may borrow this laser, right? How do we, how do they use it for those different situations? And yeah, that's what we want to bring. We want to fill that. We want to give people the confidence that this is how you use it and this is how you get results. You know, I, I have a medicine cabinet at home.

I use it when we need to, but. We're to the point where we have enough knowledge about about laser that it's the first thing I turn to, right? Instead of going for a Tylenol or an Advil, I go to laser, right? If my GI tract isn't feeling good, I go to laser, right? If My daughter she had ankle surgery, you know, instead of giving her a bunch of pain pills, we use laser on it.

She healed, you know, in a quarter of the time, but they, they expected her to, she was, she had double ankle surgery and she was back on her feet in a few days, walking around in these boots with no pain. Which she's 

Dr. Brandon Crawford: a pretty competitive ballet dancer just for the audience. Like that's no significant, it's a significant feature.

Kevin Johnson: Yeah. She opted in to have surgery on her ankle. On her ankles so that she could do ballet without pain, right? Right. It was, it's crazy. But yes, so, but that takes a lot of knowledge and understanding of how it works and how to, how to configure it in the right way. We want to bring that and make that easy for everybody.

Dr. Brandon Crawford: And you know, something you mentioned being fearful. So when I started this laser journey back in the day, I don't even remember how long ago it was, but I literally went and I asked as many doctors as I could get in front of and I'm talking all dark, not, not just chiropractors, but I spoke with Kairos PTs some general practice surgeons, even eye doctors, et cetera.

Eye doctors were all fine with laser, interestingly enough, but that makes sense. You're, you know, doing Lasix everyone from a clinical side, they all said the same thing. I said, why are you not using laser therapy? They said, we don't know how to use it. That, that was the, from the clinical side, that's what everyone said.

We don't know how to use it. Okay. And then started talking to lay people, you know, because in my mind I'm sitting here going, man, this is safe. This is effective. Why is it not everywhere? Why does not every home have one? Why does not every doctor use one? And then from a, a non provider standpoint, layperson standpoint, they all said the same thing.

I'm scared. I don't want to hurt myself. I don't want to hurt my kids like they were fearful. And so one of the top priorities when we started this is safety, like we have to produce a product that is safe, that, you know, you can give to someone and like, you know, you Like, there is so little chance of them causing any kind of harm.

However, we both said, you know, this device needs to be powerful enough to make a physiological change, something that you're going to notice, something that you are going to use and go, wow, I feel different. I feel better. And those are almost kind of contrasting things. So it was not an easy feat to do what we've done.

And so we've taken. A powerful laser would normally be classified as a class four, and we've made it safe enough so that it's classified as a 3R. Do you want to talk about that? 

Kevin Johnson: Sure. Yeah. The I, I see the benefits of the higher power and, you know, it reduces treatment times. It has more impact. That's so important.

When we started looking at, all right, what class do we need it to be? What does that mean? You know, you were asking for, Hey, you wanted more power. We need more power. That would have stuck us in this class for safety rating. Class four, you have to have trained technicians, right? You have to have safety kill switches.

Everyone has to be wearing glasses. Like class four level power is often like if you looked at the beam wrong, that's it's extremely dangerous. Right. And so, We said, nope, that's not what we're doing. How can we make this safer? And so there's obviously lower lower level safety ratings. There's a class three B rating, which has strong power, but it's still very dangerous to the eye and requires a bunch of safety mechanisms.

There is a class three R, which is what our device will be. And then there's class two and one, which is more in the like laser pointer type of area. So, so we have, we found this niche in this class three hour, which is a new safety rating category, which, which really it's, it's through innovation, knowing how can we adjust the beam of this laser so that you can, you know, You can still provide the level of, of of power, the amount of photons, but deliver in a way that, that your natural body's reaction to seeing light of that power makes it, your natural body will react.

Before it would ever harm you. So that's essentially what they're, what that level is. And it takes some very precise engineering of how that beam, how we modify the beam so that if someone were accidentally to look at it, that It's not going to hurt them, right? That they'll, they'll respond. Fine. But we've had to engage with some very smart optical engineers, very smart laser experts.

We've consulted with several different firms on this to deliver this, this perfect balance that I see of delivering the power that, that you need for, for people to have these results, but it's a safe. It will be absolutely a safe device. You don't have to walk around with safety glasses, right? You don't have to have all these different safety mechanisms that these other higher power devices have.

Dr. Brandon Crawford: Something to point out for the clinicians that are watching is the majority of the lasers out there, class four or class three B that are on the market both of those classifications require a medical practice, therapy practice, whatever. You need to have number one, you have to be registered with the state which we are but most people don't realize that number two, you are required to wear safety glasses.

Number three, you actually have to have a trained laser safety officer and a deputy on premises. And that's a legitimate process. Like you, there's a course you have to get certified, the LSO, then. designates a deputy for when they're out et cetera. Right. So Katie's our laser safety officer. She writes warrants all day long.

That's funny. But with the class three, what I'm saying is it's cumbersome for the practice. Class 3R does not require that because it is so much safer. So you do not need a LSO. The safety glasses requirement is not there. So, so much easier for the clinician to practice. That's huge on my part because like there are several things that we have to keep track of and log and make sure that we've done right with the state and everything.

So that we can properly use a class three B or a class four laser. So, and then for the home user, dramatic, I mean, safety is, is so important. So what type of challenges, right? Because you're the one that really, you know, curated the teams of the engineers and all these things, what type of challenges did you face trying to develop this technology?

Kevin Johnson: Oh, man. Without giving 

Dr. Brandon Crawford: away proprietary information. 

Kevin Johnson: The right, it is, you asked for a lot, right? You asked for a very high powered laser that is safe and it's mobile, right? We had to put this thing into a small form factor. So that it's, you can use it. And I know at your clinic people are up and mobile all the time.

You're using it. It can't be wired to a wall, right? It's got to be battery powered. It's got to be able to hand handle in your hand. You got to be able to take it with you. We want this to be something that you stick in your purse, you throw in your backpack. Like this goes with you. This is part of your life.

You just bring it with you. Right. So to accomplish all of that, it was a amazing engineering feat. It's been really, really fun working on this with the incredible engineers that we've partnered with. But lasers are Hot turns out they're very hot. And they draw a lot of power. Yeah. And they are extremely dangerous if you don't put in the right optical system, you don't create the right beam structure to make it safe for your eye.

So so to do all of that, to generate that much power, to handle that much heat. that we're, we're producing. So the device can stay nice and cool. It can run, you know, for long periods of time. And then, and then you can use it on your infant. You can use it on your dog. You can use it on your kids.

Like it's a perfectly safe device to use. And so that's been a really fun balance between all of that. 

Dr. Brandon Crawford: That's amazing. I knew one of the engineers constantly worried about thermals. Every meeting thermals, thermals. How's that affect thermals, 

Kevin Johnson: thermals, thermals and safety were by far the two biggest challenges, which is why you don't see devices like this out there because it is a very hard challenge.

Dr. Brandon Crawford: Yeah. 

Kevin Johnson: Most devices you find with this much power, they plug into a wall. They're big, they're giant, right? So they can stay cool. Yeah, they're they're not something that you can stick in your pocket, 

Dr. Brandon Crawford: right? I know on the call on Friday with there was the we had the laser expert we had Optical engineers and man they were going through the math and I was sitting there like I'm not following but this is cool and And then they showed the graphical representation of the beam coming through the diffuser.

And I'm like, that's gorgeous. And I'm like taking screenshots, like, that's cool. I don't exactly know what I'm looking at, but that's really cool. It's just been, it's been really amazing just to be honest. Getting to see. At a quantum level, right? What's going on, how we can manipulate it to ultimately change a life.

And that's really what we're trying to accomplish. That's the goal. That's what we're trying to do. And I think, I mean, if people can't tell, I mean, we're real people. You have a just passionate story. I've got stories. We're literally just trying to help you. Well, that, that is what we're trying to do.

That's why we're thousand percent. Yeah. So, you know, if you could tell someone, right, and this can be anything, it doesn't have to be laser related, but someone going through a health challenge. I mean, you've got, I mean, you're, you're a veteran, you've got so many things. And podcast, like, is there anything that you would want to tell?

Someone at home suffering from a health condition or really they just want to optimize their performance. I just want to be better Well, what kind of insights would you give them? 

Kevin Johnson: You know when anyone talks about ask me about our journey and kind of what we've gone through Or I talked to other people that are on similar journeys You know, everyone, everyone goes through these ups and downs, right?

So much of it is just keeping hope. Like hope just comes up as a word all the time with us. There's so many times when we felt like we hit a brick wall, right? And there's nowhere else to go. There's nowhere else to go. We got this new specialist up. I can't do anything else for you. All right. Here's another specialist.

Oh, I'm sorry. I've done everything I can, like, you just hit so many brick walls and you feel like It's just all lost, right? There, there's nothing you can do. What, what we have found through you and the inspiration through you and your practice and the knowledge and learning about this technology, laser plus many other you know, things out there that there's hope, right?

There are so many ways that you can help your, your body heal help your body to optimize. Or in my son's case, we still don't know what his disease is, but within the, you know, what God has given him and the you know, the challenges that he faces, he is, his body is very optimized. His pediatrician cannot believe how fast he's growing.

He's being all metrics for his growth pattern for someone with his condition. Like they just can't believe it. So. There's, there's hope to optimize within, you know, whatever challenges you face and what God has given you. But there's always hope to thrive within that. And hopefully, you know, we still haven't given up hope that one day we'll figure out what's, what it is that actually is impacting Dylan and we will never give up hope.

Right. But in the meantime. Man, we can give him a great life with, with what he has available. 

Dr. Brandon Crawford: Yeah. So that's a good segue into the name of the company. 

Kevin Johnson: Ah, yes. 

Dr. Brandon Crawford: So 528 innovations go 

Kevin Johnson: tell you to go. I remember being in back room of your office. And me and my wife and you and your wife, we sat there, this is early on, and we're like, we need a name of a company.

Like we, we can't move forward until we name the company. And so we sat there and we explored ideas. 528 was, was one of them. And so we had a lot of different ideas. We kept coming back to that one because of, it's the frequency of love. It's also the frequency of miracles. 

Dr. Brandon Crawford: Mm hmm. 

Kevin Johnson: And I know it's, it means a lot to you, the love portion.

You want to talk about that? 

Dr. Brandon Crawford: Sure. So you know, interestingly enough, my wife and I were married on May 28th. And yeah, I didn't know about 528 Hertz at the time. We were in college. I did not have any clue about 528. But I think everything happens for a reason. And it was actually a Monday, so it wasn't even, you know, the typical Saturday wedding or whatever.

So fast forward, one of my mentors, Dr. John D'Onofrio is the president of the functional neurology board. He was the first president. He taught me, the first thing he taught me is he said, Always remember the number 528. I was like, 528? He was like, 528 Hz. I was like, I have no idea what you're talking about, man.

And he said this is a specific frequency. It's been actually studied in various regards. It's a Sophegio. So it's one of the Sofagio frequencies and he told me it is the frequency of love. And like you said, miracles it actually can alter the DNA. It, it, it can do several different things and, you know, I, I try not to be esoteric.

So there's objective ways to, to measure these things. I actually know. A past cancer researcher, past being key because he actually was in the lab. I'm not going to say what college he was in and he was growing cancer in a petri dish. And. He said, I wonder what happens if I leave 528 Hertz acoustically next to this petri dish.

He came back the next morning and those cancer cells began to die which was interesting. And he brought it to their, you know, the, the lead investigator, they brought it to, you know, the, whoever they bring that to and they said, no, no, we're not studying that. Like it can't just don't even write that.

We're not doing that. And he was like, what are you talking about? Like I just killed cancer cells. And it really kind of opened his eyes to like, okay, there's a whole world here that's not being explored or I don't know, maybe being covered up, whatever you want to say. But it's a very powerful frequency and you know, we, we said we, we put these two words together.

So we have five 28 and we have innovations. And in my mind we're innovating out of love because the world is going in a certain direction and if we're going to change. Health care. If we're going to literally change the world, I mean, there's nothing more powerful than love. We're going to need that.

We're going to have to innovate out of love. That's the only way that this moves forward. 

Kevin Johnson: Absolutely. Yeah. I love that. I love it. As soon as we were looking at the name of the company, we, my wife and I kept coming to 528, 528 and y'all were liked it too. But then. Like, you hadn't even told us this story about you're married on five 28 and all of this background.

So as soon as you told us that it was like you were trying not to, I remember you say you didn't want to bias it, lead us in that direction if, if we didn't want to. But like we were gravitating towards it. Obviously you have your ties. So, you know, the knowing it's the frequency of miracles and. You know, we're, we're in this for my son Dylan and all kids that are, that are facing these type of situations.

So we're looking to change lives. Absolutely. So it was just such a fitting thing. And then innovation being really the heart of why we came together. Like you wanted to innovate you and I wanted to create a platform that was innovative for you. Right? So we're not just creating a device here, right?

We're not just creating one laser and that's it. Like we are creating a platform, a system that will allow us to continue to innovate, provide all of those different ways of talking with the body. Like you mentioned. But also provide this laser isn't going to be perfect for everybody in every use case, right?

This is the first laser that is going to impact a lot of use cases and help people in a lot of ways. But there's other other ways that we can help as well. So leveraging that technology technology we're creating now, but then being able to quickly and rapidly evolve that technology to use it in different ways provide this to more people in, in ways that meet their needs.

That's what we're on a journey to do. We want to get this, this device, this technology, this type of therapy in as many people's hands as possible and as many households as possible. Right. And make it accessible for people. And So we're, this is the start and I'm excited to see what's coming. 

Dr. Brandon Crawford: Yeah. Well, thank you.

So that was kind of my next question is, you know, what do you see as the future of healthcare and health in general? Do you feel like we're, Helping to shape the future. I'll change the question because I think you answered that. Do you feel like we're shaping the future of health and health care? 

Kevin Johnson: 100 percent hundred percent.

Yeah, we we have seen seen the power and how we care for our family differently And this is not I'm not someone that would say hey I'm all in on holistic medicine versus medical practices. It's all in the right environment and the right cases, it's all important. Right. And so we utilize all medical practice, all technology that we can to care for my family.

Right. And so, but I was prior to this and prior to my son's situation, I was only exposed to one portion of healthcare. Yeah. Right. So my eyes are open to a whole nother side that balances that and supports that and, you know, I want to, to share that with more people and balance that. I remember, I'll bring up my dad, my dad's name, you know, he was someone that was all medicine.

He, we grew up, grew up just taking medicine, almost, you know, just preventative care. Right. And and so he's had a lot of of health, health challenges over the years. But he was not someone that, that would think of using this kind of device for anything until he saw what it, what it was doing for my son and what we were using it for.

And suddenly he has flipped this person that was always, I'm just going to take a pill for something. He still takes pills. They're still important in his life for, for different things, but he uses a laser

And it's, it's incredible to see his evolution of, of growing and utilizing these things together. And I know if, if my dad can change his mind and and see the power of this, oh man. Like, we just need to show it to people, we, I use this term accessible. We need to make this accessible to people. They need to not be afraid.

They need to know it's safe. They need to know how to use it. And we need to provide it in a way that they can get their hands on it. 

Dr. Brandon Crawford: For sure. You know, there's, there's, there's several studies now that show photobiomodulation can enhance things like chemotherapy use, right? There's several studies on that actually.

So this is a modality that should be used. I, this is, I've said this so many times, should be used no matter what form of Medicine you're practicing, I don't care if you're a rehab specialist, you're, you know, gastroenterologist, you're, I don't care, right? Whatever you're doing, if you add photobiomodulation correctly you're only going to enhance results.

That's something that's consistently seen across the board. And so I just, you know, it boggles my mind that every practice, every rehab clinic, every, like, why are we not seeing this? And that's a big goal, right? We want to. So see this in every practice we even in acute care, right? So in your story about your son in ICU, very important to understand, even in acute care we can be using laser therapy.

And I'm not saying only, but in conjunction with other life saving things that need to be going on because you're increasing the resiliency of cells makes sense. And the, I actually have a meeting with The Ambulance Association. This is in the Middle East but they're interested in how they can incorporate lasers and in the ambulance on the way to the hospital.

This is what we're accomplishing. This is what we're trying to do. So well, that's amazing. Is there anything else that you want to share with the world? Anything that. You know, you want to put out there this, you got a captive audience here, Josh and Vanessa in the room. So, 

Kevin Johnson: This is just, it's, this is a journey that my wife and I talk about it.

A lot of, we don't feel like we created this journey. We really, you know, we're, we're faithful family. This is really felt like through my family's experiences. Meeting you, building this relationship and the timing in which everything in our life has happened over the last few years. It's, it just feels very divine intervention type of thing.

We really feel like we're on a, we're on this journey that, that God has set us on. And, And we're just kind of walking it. Right. And I'm not someone that ever thought I'd be co founding a company with, you know, this is, this is not something I, I thought about 10 years ago, like, holy cow, this is what I'm doing now.

You know I was much more in the corporate space talking to CERN. Right. This has been an amazing transition for me and my family and so fun so inspiring, so purposeful. And you know, everyone that I talked to, all the engineers that are working with us, incredibly smart people. They're all driven by purpose too.

Right. Right. I talked to them and they're just so excited when they measure the laser in this way, or we created some new software application and it shows this cool new thing. Like they're all building these things. Yeah. alongside with us and they get so excited because they know how it's going to impact people.

They know what purpose is going to do. And so you can just see it in their eyes. It's just contagious. It's amazing. So you are a very inspiring person, person, and and everything that I've seen from your practices is inspired us. So we're, we're just excited to be on this journey with you. 

Dr. Brandon Crawford: Man, well, thank you so much.

And, you know, thanks for coming on and sharing your expertise and your knowledge. And I'll say it again, there's, there's no perfect person, right? There's no one better that, you know, could be doing this. So you know, your background is just, it's perfect. So, you know, if, if, You know, everyone out there, they're wondering, how can I get more information?

We do have a website, so that's 528innovations. com. We're, we're starting to get our social media page up. That's at 528innovations for Instagram. You can get all this, I'll post about it too. You can find it through my Instagram, but that's going to be where you can stay up with the latest and greatest of everything that we have coming out.

I'm just excited to see how this technology is seriously going to influence the world. We are changing lives. That's the goal. We are changing lives. So again, thank you so much. Thank you for tuning in. And we'll talk to you next May 28th. Oh yeah. May 28th, 528. There you go. That's the journey. That's the launch May 28th.

It'll be exciting. Thank you for bringing that up. That's kind of important. That's that's coming up. So we're launching May 28th, 528 on 528. 

Kevin Johnson: Yep. Awesome. You'll find out all the details, all the fun things. It'll all be available. Yes. 28. Fantastic. Yep. 

Dr. Brandon Crawford: Can't wait to share. Awesome. Thank you so much.